FORTUNE Holiday Video
I conceptualized this fun, holiday-themed video to highlight FORTUNE’s unique access to CEO’s. We had each CEO featured weigh in on how Santa could improve operations in the North Pole.
I designed layered PSD files to be used by our in house video production team for the intro and outro and Art Directed the animation.
The video distributed via this coded email sent to clients and later it was posted to fortune.com:
These images promoted the video on fortune.com and social media
FORTUNE 500 Ad Campaign
These ads were designed to promote the FORTUNE 500® list in an unexpected way and to make it more relevant to a mass audience of consumers. The illustrations depict well-known brands that people interact with on a daily basis playfully juxtaposed in a way that only makes sense in one place: The FORTUNE 500® list. The ads create a humorous world around a list that ranks companies based solely on their revenue data. Multiple creatives were designed to promote the reveal of the list in various publications, on websites and on social media.
FORTUNE Digital Media Kit
Designed and developed FORTUNE’s digital media kit by writing a custom WordPress theme using HTML5, PHP, CSS, jQuery and multiple plug-ins. I also updated the site on a monthly basis to encourage ad sales for upcoming franchises and to showcase the new issue and highlight positive PR to potential advertisers.
FORTUNE Powerpoint Templates
I refreshed all FORTUNE templates to elevate the impression of the brand. These templates were created in PowerPoint so that sales and marketing could customize them for pitch presentations and sell sheets on any topic. Here you will see how I utilized the template for FORTUNE’s luxury category deck and for a pitch presentation to NYSE for a competition called “Battle to Brainstorm Tech”
FORTUNE Newsletters Brand Campaign
These brand ads highlight the personality and incredible community around each of FORTUNE’s 8 daily newsletters through testimonial quotes from well-known influential subscribers. It’s also supported by an overarching umbrella campaign that shows the diverse range of topics FORTUNE covers in depth on a daily basis. I designed all print and digital ads plus social posts for Instagram and Facebook.
FORTUNE Live Brand Campaign
This campaign concept was a collaboration between myself, the Creative director and a copy-writer to promote FORTUNE’s weekly live show, FORTUNE Live. I contributed to the copy-writing and then designed the visuals independently. This campaign ran across Time Inc.’s print and digital brands.
FORTUNE Sales Event email invitations
Personalized Creative Sales Mailers
Design and presentation