As the creative lead on all acquisitions at TapClicks, I maintain customer outreach and marketing initiatives to grow revenue while subtly updating their branding to fit into the TapClicks family of brands. In this example, you can see how Raven Tools was reimagined as TapClicks’ SEM & SEO Solution, “New Raven.”
Raven Tools was acquired by TapClicks and eventually its capabilities were incorporated into the TapClicks platform. This Hello Bar and split hero image was added to the original Raven Tools website to encourage users to learn about New Raven on tapclicks.com
A landing page to promote New Raven on TapClicks.com
New Raven Promotional Emails (Black Friday/Cyber Monday).
Animated Banner ads promoting New Raven.
Holiday cross promotion between all the TapClicks brands.